NBC's 'The Biggest Loser' Teams Up Ford Warriors In Pink.
A great new incentive.
Sport and Weight Loss working together for the Fight against Breast Cancer.
Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show "The Biggest Loser" to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer. |
"The Biggest Loser" all-star trainers Jillian Michaels and Bob Harper with show host Alison Sweeney will do their bit by appearing in a national print and broadcast campaign that will hit newsstands and airwaves in November reminding everyone that breast cancer affects us all 365 days a year. The campaign encourages fans to support the cause and rally together in true Warrior fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. 100 percent of net proceeds from the gear goes to Susan G. Komen for the Cure all year long.
"With all major health challenges, it is Warrior-like strength that helps people overcome their challenges," said Chad Bennett, VP of Brand Development and Production for Reveille. "By working with Ford Warriors in Pink, 'The Biggest Loser' is able to again raise awareness around overall wellness and encourage its fans to live a healthy lifestyle."
Ford limited edition Warriors in Pink apparel and accessories are created for women, men and children and feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Ford commitment runs well beyond raising funds. The company is committed to making a difference 365 days a year by educating women that early detection saves lives,and encouraging them to become informed and visit their doctor regularly.













